So many men believe that the terms purpose and profit are mutually exclusive - that for one to exist, the other can't. That just isn't the case. In fact, when you learn to align your purpose and passion with the ability to make a profit, you have a greater ability to impact the world in a positive way.

Today, I am joined by the founder of Black Rifle Coffee Company, Evan Hafer, to talk about how he's managed to build such a successful business around what was simply a passion project. We talk about the power of utilizing new media for marketing, finding and speaking to your tribe, sacrificing ego on the altar of business, and how to align purpose, passion, and profit.

SHOW HIGHLIGHTS

How Evan went from firearms to roasting How Black Rifle Coffee Company makes and utilizes viral videos Why interactive marketing is crucial to a business' success Evan's view on the competition Defining "great marketing" Discovering, developing, and speaking to your tribe Giving birth to a new you Identifying and letting go of false expectations Why you have to sacrifice your ego on the altar of business Why radical transparency is crucial How to effectively add people into your ecosystem Why businesses should be less concerned with political correctness How to recruit new employees effectively Why you need to differentiate between individuals and the company Finding and securing funding for your project

EVAN HAFER

My guest today is Evan Hafer and although you may not know his name, most of you listening are familiar with his company, Black Rifle Coffee Company.

He is a former member of the Special Forces and between his multiple combat deployments, he spent time honing his firearm and roasting skills.

When Evan left the service in 2015, he learned how to market and turn his second passion for roasting coffee into not only a fulltime business but a global coffee company that is recognized for their viral irreverent videos and marketing campaigns, and their incredible coffee.

Now, I will be the first to tell you that I don't drink coffee myself but when given the chance to connect with Evan, I couldn't pass him up as he's clearly on to something when it comes to building a movement and working to employ our nation's veterans.

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