Pursuing HER Purpose

By Abby, Amy & KatBusiness Entrepreneurship

Pursuing HER Purpose episodes

September 20, 2022 67. Is Your Messaging Working? How to Tell and Ways to Troubleshoot!
Messaging is an area that we’ve seen people struggle with, especially when they’re beginners, which is why we wanted to talk about it today to help you gain more clarity in this area!
There are times we have to adjust our own messaging, as any good marketer should, and in this episode, we wanted to give you a good starting point for doing this too. We share some of the mistakes we see being made around messaging, and give you the fixes for each of them. Our hope is that this episode will help you in looking at your own messaging, with a critical eye, and to find ways to improve it.
We’re here today to challenge you to do just that! Look at the messaging you’re writing, putting out on Instagram, and the words and language that you’re using when you talk about your business. We’d love for you to tag us, @pursuingherpurpose, and let us know what messaging resonates with you, what’s working for you right now, and what’s drawing your community even closer to you with every message that you send out to the world!

Links & Resources:

Episode 35: What You Need to Know When You’re Writing for Your Business with Kate Dramis
Amy’s Instagram Post, My Goals as a Mom

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
31 min
September 13, 2022 66. If TIME is Your Excuse, We Have Solutions
As you might know by now, we’re right in the middle of launching Purposeful Business, which is our complete roadmap to building a profitable online business. We’re so excited to welcome a new cohort of students, and we’re ready to help them chase their dreams!
When we’re working with people that are newer to online business, one barrier that they often bring up is time. This shows up in a few different ways, such as them saying, “I don’t think now is the right time”, “I’m not sure where I’d find the time to complete it”, or “I don’t feel worthy of my time” (although this last one is something they probably wouldn’t admit to out loud).
In this episode, we’re going to help you reframe and flat out debunk some of these ideas. Whether you’re going to join Purposeful Business or not, you’re going to learn some really valuable information today about healing your relationship with time!
This will be our last class of Purposeful Business for 2022, and if you join by the end of day Tuesday, September 13th, you can still get a $200 discount on the program (bringing the cost under $1,000), by using the code “Purpose200” at http://www.purposefulbusinesscourse.com/. You deserve time for things that are meaningful to you, and if that dream is to start a business, it could be something that financially impacts your family in a positive way too. We cannot wait to see you claim NOW as the time for you, and we’re looking forward to supporting you launch your dream business!

Links & Resources:
Join Purposeful Business Now!

Episode 62: How to Work Through Imposter Syndrome

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
18 min
September 06, 2022 65. Larissa Geleris on Rapid Instagram Growth and Creating Content That Connects
Today’s special guest is Larissa Geleris of the fast-growing Instagram account and business, Steady Parents (formerly known as WarriorOT). Larissa has been a big help to all three of us as we navigate the overstimulation that motherhood can bring, and she is also a student of Purposeful Business, joining our last cohort this past Spring. Since then, she’s experienced exponential growth in her company, which is why we wanted her to join us to share more about this journey with you.
In this episode, Larissa dives deep into the business side of things, and these interviews are so fun for us as we can get to learn more about what our students are taking away from being a part of Purposeful Business.
If you liked what you heard from Larissa and are interested in making the leap yourself into something that is far more fulfilling and meaningful than what you’re currently doing, we’ll be opening the doors to Purposeful Business on September 12th, 2022! As usual, the cart will only be open for a few days, and you can get on the waitlist to be notified now at www.purposefulbusinesscourse.com. If you’d like to be in community with other powerful women just like Larissa and get on an A to Z journey to starting your own profitable online business, here is your chance!

MEET Larissa: https://www.instagram.com/steadyparents/

Links & Resources:
Get on the Purposeful Business Waitlist Now (Launches September 12th, 2022)!
Larissa’s Website, Courses & Instagram
Her Viral Instagram Reel
Expecting and Empowered

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/

34 min
August 30, 2022 64. Getting Partner Buy-In For Your Big Idea
It’s Amy here and today my husband Drew and I are diving into what it looks like when you come to your partner with your big idea! We wanted to paint a picture of how some of these conversations may go by sharing our own experiences when I started Expecting and Empowered with my sister, and with the businesses that followed that one.
In this episode, you’ll not only hear how I approached getting the buy-in for these businesses from Drew, but what his thoughts were as the analytical thinker that he is. He reveals his expectations for my business in the beginning, the biggest challenges we encountered in those early years, and his advice for how you can start the conversation with your partner to discuss the business that you’ve been dreaming of creating.
Next week is the last launch of 2022 Purposeful Business! If you are about to start an online business of your own, we have a complete roadmap for you and you’ll be able to answer all of the questions that we talked about during this interview. By hopping on the waitlist now at www.purposefulbusinesscourse.com, you’ll get an exclusive discount and the first chance to become part of this cohort, so don’t miss out!

Links & Resources:
Get on the Purposeful Business Waitlist Now!
Expecting and Empowered
HERself Podcast

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
27 min
August 23, 2022 63. How to Ask for What You Need as a New Business Owner with Meggie Owsiak
It’s Amy here today and I’m with my friend Meggie from Everyday Best Buy, who started her Instagram account in January 2021, while she was on maternity leave with her second child. Since then, I’ve watched Meggie’s account grow and I’ve been so proud of her ability to network and ask her family, friends (including me!) and followers for help along the way.
In this episode, Meggie is sharing a behind-the-scenes of her journey moving from a corporate career to building a successful online business. In addition to learning about how she leveraged her network during this process, Meggie shares her strategy for using Instagram Stories versus the feed, the best way to grow on Instagram right now, her advice for busy side hustlers who have a dream like she did, and much more!
A lot of people are where Meggie was just a short time ago, and are just starting to dream about doing something on their own, which is why I’m so excited to be bringing you this conversation with her today. If you enjoy this episode, Meggie and I would be so honored if you share it on Instagram and tag us, @everydaybestbuy and @pursuingherpurpose.
MEET Meggie: https://www.instagram.com/everydaybestbuy/

Links & Resources:
Meggie’s Website & Instagram
Milestones & Motherhood

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
30 min
August 16, 2022 62: How to Work Through Imposter Syndrome
Imposter syndrome is a BIG topic that impacts a lot of us. We get it, as there are times we have felt imposter syndrome too, and it’s our job as business owners to recognize what’s coming up for our students, our listeners, and our community as well. It’s also our job to put ourselves back in your shoes and to think back to when we were starting our business, and what impacted us at the beginning stages of Pursuing HER Purpose. This is why we just knew that we needed to dedicate an entire episode to imposter syndrome!
We want this episode to be a reminder that as humans we’re going to fail, but it’s up to each of us to get back up, to keep learning, and to keep adjusting. It’s time to stop overthinking and to start executing in your business, and when you start to think big and think confidently about yourself and what you are doing right now, you are going to start doing bigger things.
We hope that you can use some of the tips and can take from the research that we pulled into this episode. As always, if there is someone you know that could benefit from this message, we’d be so grateful if you shared the episode and tagged us on Instagram, @pursuingherpurpose. See you next week!

Links & Resources:
136: Strategies to Lessen Worry
How I Built This (NPR)

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
35 min
August 09, 2022 61: Behind the Scenes (BTS) - Service-Based Businesses, Partnerships, and a Special Personal Announcement
We’re back with another Behind the Scenes episode, and by now you know that these are some of our very favorite episodes to record and bring to you! We’re so busy right now working inside of our business, and we realized that it was important to share what is happening at Pursuing HER Purpose with you, because there will be times where you too will work inside of your business and won’t have much outside things to show.
In this episode, you’ll hear all about what our month has looked like, the ways in which we’re gearing up for our next Purposeful Business launch, and what we’re doing to make sure that we’re steering this ship in the right direction. Kat also shares a very special personal announcement, along with how it will impact the way that we approach the remainder of this year!
We hope that you are enjoying your summer (so far!) and taking the time to do the things that make you feel whole, outside of pursuing your business goals. If this episode gets you excited about joining us this September in the next cohort of Purposeful Business, which is a complete roadmap to starting a profitable online business, you can sign up for our waitlist at https://www.pursuingherpurpose.com/courses to be notified when we launch!

Links & Resources:
Join the Waitlist for Purposeful Business (Launching this Fall)!

Episode 57: The Episode on Burnout

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
24 min
August 02, 2022 60. Legal Tips for the New Entrepreneur with Andrea Sager
The legal aspects of starting and running a business can be a little bit scary for a lot of people, so today we’re talking with Andrea Sager, a lawyer that specializes in working with small business owners, to give her insight and expertise on these very important topics.
In this episode, Andrea reveals why you need legal protection even if you’re just starting out, and she shares what to know about trademarks, partnerships (particularly with friends), hiring, and so much more. Andrea also gives her top two mindset shifts for new entrepreneurs, on top of a ton of solid and tangible legal advice!
We hope that this conversation takes away some of the intimidation that you may be feeling about starting a small business, and we know that this is an episode that you will get a lot from, regardless of where you are in your own entrepreneurial journey.
If this episode resonates with you, we’d love for you to share it and let us know how it helped you by tagging us, @andreasagerlaw and @pursuingherpurpose!
MEET Andrea: https://www.instagram.com/andreasagerlaw/

Links & Resources:
The Legalpreneur’s Website, Instagram & TikTok
The Legalpreneur Membership
Andrea’s Instagram

Episode 42: Unf*cking Your Money Mindset with Kara Loewentheil
The Boutique Hub
US Trademark Database

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
47 min
July 26, 2022 59. Do You Niche Down?
Today we’re talking about what could be one of the biggest mistakes that new business owners are making, and that is not niching down. If you’re ever wondered if you need to get more clear on your own niche, or maybe you aren’t seeing the results that you want to in your business, then this episode is for you.
We hope that this episode leaves you feeling ready to go, and inspires you to take a really good look at who you are serving. See if you can get even just a little bit more specific, and speak to less people in order to reach more of the right ones. It might sound counterintuitive to exclude people from what you offer, but trust us, it is the right thing to do, for you and your business!
If you want to dive into this topic further, you can head over to our blog post that we mentioned, https://www.pursuingherpurpose.com/blog/niche, to check out the prompts from today’s episode.

Links & Resources:
Our Blog Post, How to Niche Down
Episode 16: Instagram 101
@biglittlefeelings on Instagram

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
20 min
July 19, 2022 58. How to Talk About (and Pitch!) Your New Business Idea
If you’re listening to this episode, we have a feeling that you have a business idea on your heart. You know that there is more for you in this lifetime, and you’re ready to start taking the steps to create your own thing. If this is a path you’d like to explore and you’ve made the commitment to yourself that this is your future, or maybe you’re slowly getting there, either way, we’ve got a big message for you today.
In this episode, we’re covering the basics of how to talk about your business idea to other people, and we reveal why we don’t want you to ever downplay your business (even if it is your side hustle right now). What we share today will help you prepare for the inevitable “what do you do?” question, and allow you to show up with true confidence in these situations.
We have some homework for you! If you tag @pursuingherpurpose, we’ll share your pitch to our Instagram Stories and help you get more eyes on your platform and gain more followers. This will also encourage others to start pitching their new business ideas as well. Don’t overthink it, and remember that we believe in you. Now is the time to start speaking about your business with confidence. You got this!

Links & Resources:
Start with Why by Simon Sinek
Cherry Blossom Events on Instagram

Let’s connect!
Purposeful Week Planner: https://www.pursuingherpurpose.com/shop
Our WEBSITE: https://www.pursuingherpurpose.com
INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/
21 min

About Pursuing HER Purpose

From the publisher's feed

This is not your average business podcast. This is for the woman who desires to hit her goals without losing herself, her values or her relationships along the way. We believe in the whole person vs…