Pursuing HER Purpose

One of our favorite things we do at Pursuing HER Purpose is our Behind the Scenes episodes, and we’ve got another one for you today! If you listened to our last BTS episode, Pivot Your Plan, you’ll know that the biggest thing that happened in our business last month was the launch of our signature course, Purposeful Business. We launched on January 31st and in less than 2 hours sold all the spots, and with this first cohort starting on February 14th, we wanted to talk about the time between the launch and the start of the program.

In this episode you’ll hear about our mindset and approach to the fulfillment and onboarding process, a physical element that we added to make it a memorable experience for our students and to raise brand awareness, and the way we are actively pursuing feedback and improving the course in real time!

If after listening to this episode you feel like Purposeful Business is something that you want to be a part of in the future, we will be launching again soon and you can sign up for the waitlist at https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2.

We’ve also been working on a lot of new episodes to bring to you in the coming weeks, including a can’t miss episode with Kate Borsato, and an episode looking at how you can leverage challenges to help your business. Not only will we teach you how to incorporate challenges into your business, but we’re also going to launch our own Instagram challenge for this community to help demonstrate how you can leverage Instagram and really grow your account. We can’t wait for you to tune in to that one!

Links & Resources:

Waitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2

Episode 34: Pivot Your Plan

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/
MEET AMY: http://instagram.com/ameskiefer/
MEET KAT: https://www.instagram.com/kat.herro/
MEET ABBY: http://instagram.com/abbyrosegreen/

Working motherhood was hard before the pandemic, but it is an especially difficult time now to be a working mom trying to do all things for our families and businesses. This is why today on the podcast, the three of us, each being working moms with multiple children, wanted to focus on the issues surrounding working motherhood.

In this episode, we’re going to meet you where you are during this really hard time, and offer you our working motherhood advice that has been helping us get through the days as the best versions of ourselves that we can be. 

Remember that we are in this with you, and our goal is to show you what’s possible when you continue to move forward with your purpose and dreams, in spite of all the barriers that are being put in your way right now.

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

Do you feel like you’re not a good writer, or maybe you’re intimidated to even start writing the next Instagram post? Today’s guest is Kat’s friend and copywriting extraordinaire, Kate Dramis of 23 North & Co, and in this episode we debunk the myth that a person is just “not a good writer”! 

Kate is a conversion copywriter and messaging expert who has had the honor of working with some of the top online experts and personal brand businesses in the industry, including Komal Minhas, The Wealthy Course Creator, Coach Glitter, Eden Carpenter, Mel Abraham, The Product Boss, and more. At 23 North & Co, they’ve helped their clients sell millions through effective messaging and copywriting that captures their authentic voice and communicates it in a way that inspires action. 

Copywriting is really the heart of any digital business, and whether you’re writing copy for your Facebook Ads, a blog post, sales email, or website, copy is everywhere. Like you, we’re still learning about effective copywriting techniques at Pursuing HER Purpose, which is why we’re so excited to share Kate’s wisdom and to learn along with you in this episode! 

MEET Kate: https://www.instagram.com/23northandco/ 

Links & Resources:

Kate’s Website & Instagram

Copyhackers

Episode 34: Pivot Your Plan

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Waitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/ 

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

We’re coming to you with an 11th hour change of plans, as we’re recording a new episode instead of the one that was set to publish. As you know, we just launched our first Purposeful Business beta course, and we’re so excited to let you know that it sold out in less than 2 hours! For this reason, we had to change our content for today. We love that we’re able to show you our business pivots in real time, because we always want to show up and serve you, the listener. Each of us feels that we have an incredible opportunity to do this for you today on the podcast!

In this episode, we’re almost doing a live launch debrief, where you can learn from the lessons that we took from this launch, in the hopes that it will help you launch in your own business too.

If you didn’t get in on this beta launch of Purposeful Business, but you’re interested in being a part of our next cohort of students, you can sign up for the waitlist now! This will give you access to the first emails when the cart opens again, and all you have to do to get on this list is go to https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2.

Links & Resources:

Purpose Business Waitlist -   

https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2

​​Episode 25: Decluttering Your Workspace and Pursuing Your Purpose with Cassie from The Caffeinated Clean

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

It’s already time for another Behind the Scenes (BTS) episode! The months go so fast here, and tons of stuff happens in each of them, especially in the beginning stages of us really growing our business.

In this episode, we explore the big lessons that we learned while preparing for the launch of our brand-new beta program, the Purposeful Business Course. We look at the good and the bad – what we did right, some mistakes we would avoid next time, and the process we used to make sure we hit our deadline to make our dream become a reality!  You’ll hear about the actual steps we followed leading up to the launch, and what you can expect as a participant. We’re not kidding when we say that this program really is all three of our brains put together, and the content inside is truly our life’s work. The mission behind it makes each one of us feel so excited!

You can join our beta launch and receive a 50% discount, with a cost of $749 versus $1,500, which is the biggest discount that we will ever be offering participants of this program! We’ll be capping participants to ensure that we can pour ourselves into our students in the way that we want to, while also making sure that we’re validating our program and creating plans to scale it. If you know that this is the year that you’re ready to bet on yourself, make sure to get on the waitlist at https://www.pursuingherpurpose.com/.  We just know that this course is going to be life-changing for the first group that joins us when we launch in a few short weeks!

In the February BTS episode we’ll be bringing you an in-depth review of our launch runway, what our results were from it, and what it felt like to welcome all the new people that we’re going to be celebrating inside the Purposeful Business Course. You won’t want to miss it!

Links & Resources:

Episode 32: https://www.pursuingherpurpose.com/podcast/amystory

Episode 31: https://www.pursuingherpurpose.com/podcast/abbysstory

Episode 30:  https://www.pursuingherpurpose.com/podcast/katsstory

Episode 5: https://www.pursuingherpurpose.com/podcast/episode-5-the-reasons-you-havent-hired 

Let’s connect!

Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/  

MEET ABBY: http://instagram.com/abbyrosegreen/

This week, Amy dives into her journey story and where she made pivots along the way. Her strategies have paved the way to not only build one successful business but THREE and we can all learn a lot from her. Sometimes we can feel like there are too many options, too many decisions to make, and too much ahead of us. But what you can take away from this episode is to focus solely on that best next step. 

The one right in front of you. 

That will lead you to the next.

And then the next.

For those who have a case of analysis paralysis and decision fatigue, this one is for you!

Let’s connect!

Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 

BetterHelp: www.betterhelp.com/herpurpose  for 10% off

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

Are you the reason you’re staying stuck? Life is comfortable and… fine, so you are staying put even though the tug at your heart is asking for MORE.

Abby tells her story today and speaks on her journey over the last several years that brought her to where she is today. Maybe you too feel the monotony of a career that pays your bills but doesn’t fill you with passion. It’s a “safe” choice, but you consistently wonder, “Is this all there is for me in life?” You are low on time but desperately want something else that can fill the void that has been on your mind for a while. Maybe it doesn’t mean leaving your job tomorrow; maybe it means making an investment in yourself to finally take a step into a better tomorrow. 

If this is you, join today’s conversation to help get you out of your way and on the path to a more fulfilling tomorrow. Make this be the year that you will take the steps YOU deserve in your career and life. 

growwithpodcasting.com

Let’s connect!

Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

In today’s vulnerable and raw episode, Amy interviews Kat on her journey from going from a dietitian to becoming an Chief Operating Officer (COO) of an 8-figure online business to starting her own businesses. 

We knew it was time to really pull back the curtain and tell you exactly how Kat got to where she is today. In this real and honest conversation, Kat shares parts of her journey that were incredibly difficult and made her question everything. She shares about her dark night of the soul that led her to this exact moment in time. 

This episode is dedicated to anyone who is feeling lost, hurt, or confused in their career, and knows that there is something else out there for them even if they don’t know what that is yet. 

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2


BetterHelp: www.betterhelp.com/herpurpose for 10% off your first month

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

Kat and Abby interview Beth Ruffin on how to create a culture of belonging inside of your business, so everyone knows they have a seat at the table and their voices matter. 

Beth spent 20 years in Corporate America before realizing her dream of entrepreneurship, opening her own boutique consulting firm, The Everyday Inclusionist.  Beth is committed to making our world more inclusive through consulting, coaching and speaking.  Beth is the host of “At the Table”, a podcast highlighting the underrepresented, marginalized, diminished, and underappreciated as a platform to elevate their voices. Beth believes that everyone has a purpose and has the power within them to impact lives. 

MEET BETH: @thebethruffin and podcast At The Table

Let’s connect!

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/

Month three was a big one as we made some impactful decisions and moved our first big offer forward. We have been working hard over here on the course that will be launching next month and we can’t wait to help others make their big idea a reality in 2022! If you have been wanting to take action but don’t know how to get there, we got you covered.

This week we dive into the PHP ascension plan, give details around moving down to one episode a week, and provide a nice preview of what to expect from our business next month.

Let’s connect!

Purposeful Week Planner: https://www.pursuingherpurpose.com/shop

Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 

BetterHelp: www.betterhelp.com/herpurpose for 10% off your first month

Our WEBSITE: https://www.pursuingherpurpose.com

INSTAGRAM: https://www.instagram.com/pursuingherpurpose/

MEET AMY: http://instagram.com/ameskiefer/

MEET KAT: https://www.instagram.com/kat.herro/ 

MEET ABBY: http://instagram.com/abbyrosegreen/