Decoding AI for Marketing

Pushing the Boundaries of Creativity with AI


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Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. 

For further reading: 

More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

More about Runway: https://runwayml.com/news

Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

 

Listen on your favorite podcast app: https://pod.link/1715735755

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Decoding AI for MarketingBy Greg Stuart, Rex Briggs

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