The power of having a customer base.

This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co-Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry-leading framework for driving referrals.

Before becoming the well-known figure he is today, Brian founded Handyman Network which he developed into a national franchise. There, he began to realize the power of not just referrals but having a customer base that truly promotes you and reps the brand.

So he began to develop a holistic approach to Relationship Marketing which makes up the framework that he now implements with clients through gFour.

I wanted to go deep with Brian on how to put a referral program on steroids and become a company where our raving customers do a lot of the marketing for us. If you do good work and take care of your clients you're going to get some referrals organically, but if you're a growing company and want to become more intentional with this all-important lead source, there’s a ton of stuff you can implement.

Our conversation is anchored in four core areas:

Highlights

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