Some leads require more effort and more attention than others.

Eric Fasnacht from Pathfinder Marketing joins Nick Slavik on this episode of Ask A Painter to discuss "bad leads."

Just because a lead may be considered bad, doesn't mean it's a waste of time. It's important during a sales call to remind your lead why they became a lead in the first place, and really hone in on what sets your business apart from the others.

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