Generative AI is transforming how enterprises and consultants create value, and on this episode of Tech Disruptors, Matt Wood, PwC’s global and US commercial technology and innovation officer, explains how it’s doing so. Wood tells Bloomberg Intelligence senior technology analyst Anurag Rana that it’s a “golden era” for professional services, where the scale and impact of work could grow exponentially. He shares insights from PwC’s Agent OS platform, AI adoption in regulated industries and new data on how upskilling boosts revenue per worker. The discussion also explores cloud strategy, cultural inertia in software teams and AI’s role as a human amplifier.