PURPOSESCAPING : Build confidence to reinvent and find purpose in midlife

PYG 107: Make your visibility a PRIORITY

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Visibility is important, but I don't believe in visibility for visibility's sake. 

Media interviews, speaking engagements and social media content have been my method of creating inbound opportunities - opportunities that come to me. 

In the last few months, visibility has yielded the following:

  • a bulk book order from a Fortune 100 company's subsidiary
  • a semi-conductor company invited me to develop a personal branding talk, and ordered a bulk order of the book
  • a devoted listener of the PYG podcast referred her mentor who joined the PYG Academy
  • countless coaching clients have said "I saw you in Forbes..." or "I heard you on Sirius XM...."
  • A client who saw me speak at a conference in 2015 has been a client everyday since

    • It's worth it. Visibility helps you avoid feast or famine so your client pipeline never dries up.

    To get started with your visibility efforts, follow these three steps:

    • Think about the audience that buys what you're selling. What do they watch? What do they read? What events do they attend?
  • Make a shortlist of opportunities you want to go after - which events would you like to speak at? Which media would you like to appear on? Remember - these should be where your audience is going.
  • Craft a compelling pitch  with a timely message, a seasonal hook, and the takeaways the audience will get from your segment or talk. Why does this particular audience need this information right now? Include that in your pitch.

    •  

    ***

    I just shared step 4 - Make Yourself Visible - in the 5 step process I detail in Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. If you haven't ordered your copy, um...what are you doing? Get your life and get this book - it's amazing!

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    PURPOSESCAPING : Build confidence to reinvent and find purpose in midlifeBy Amanda Miller Littlejohn
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