It's Day Three of the Brand with Purpose  Challenge!

You can find Day One of the challenge, here and Day Two of the challenge here.

Today we're going to focus on what we need to promote in the coming year to increase our visibility.

What vehicles are you using to promote yourself next year?

What times of the year will you be reaching out to media?

What conferences and events will you apply to speak?

As you've heard me say before, your expertise is likely more relevant at some parts of the year than others. For people in the coaching and transformation space, the New Year is one of the very best times of year to make a splash in the media, or to get people excited about our content.

But for those in the financial space, April around tax time in the U.S. is a strong time to have one's expertise considered for potential speaking engagements and media segments.

It's all about understanding your audience and when they'll be most interested hearing from you. When will they most need the ideas and strategies you have to share? That's when you should plan your visibility outreach.

When will you go after massive visibility?