A common idea keeps many high achievers stuck in analysis paralysis.

It's the inability to decide on a focus area because they are admittedly 'multi-passionate.'

Every day, talented professionals fail to move their brands forward because they can't pick a direction. I've talked to many people who feel they need a separate website, distinct social media pages and brand identities for each of their passions. Let's face it - that's a lot to keep up.

In my opinion, characterizing yourself as multi-passionate is a bad idea.

For one, it dilutes your credibility, at least in the beginning. Since your audience can only digest one thing at a time, if they're coming to you for your support, your message needs to be crystal clear.

You can hear my four reframes for the multi-passionates in this episode.

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It's that time again. We're putting together the spring cohort of Package Your Genius Academy! If working on your umbrella message or the umbrella program that can contain the multitude of your passions so you can market more effectively and start earning $10k/month minimum, apply to join us. We're accepting applications for the cohort that starts March 10.