In this episode of Tea with GaryVee 91, I talk about why most people already know what to do — they just don’t want to put in the work. We break down the importance of discipline, how to spot cultural trends early, and why judging yourself for how you handle adversity only slows you down. I also share how to truly understand your customers’ pain points and what to look for when choosing the right partners for your business. If you care about building something that lasts, this episode will give you both the mindset and the strategy.