Questions with a Podcast Booking Agent

By Spencer Carpenter / Outlier Audio

Spencer Carpenter is the founder of Outlier Audio, a podcast booking agency. Spencer has booked over 1,500 interviews that have garnered millions of downloads for talented Celebrities, Entrepreneurs, ... more

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FAQs about Questions with a Podcast Booking Agent:

How many episodes does Questions with a Podcast Booking Agent have?

The podcast currently has 48 episodes available.

Questions with a Podcast Booking Agent episodes:

September 03, 2024 Tired of Repeating Yourself on Podcasts? How to Keep it Fresh Every Time
Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!?
A: Your story is your story, you can’t change that much, but over time you’ll figure out how to refine it and add new stories, lessons, and tips.
Here’s how to keep each session engaging:
🔄 Vary Your Content: Stick to your core story but alternate the anecdotes and examples. Spread different client stories or tips across various podcasts.
🎙 Continuous Refinement: Use each podcast to fine-tune your messaging. Over time, identify what works and adjust your approach.
📌 Influence the Dialogue: Suggest specific topics or unique angles when pitching to hosts. This directs the conversation and helps explore new areas.
🔍 Adapt to Questions: If hosts ask familiar questions, introduce new insights or highlight different details.
💡 Update Your Pitch: Regularly refresh the topics you discuss to keep your content relevant and engaging.
By implementing these strategies, you can ensure each podcast appearance remains interesting and impactful.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

...more
3min
August 29, 2024 My Take on the Future of Video Podcasts
My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford
Q: What's your perspective on the video medium and where it might go? - Ryan Alford
A: They are here to stay and will continue to grow.
Podcasts have been my go-to for multitasking
Learning while doing lawn work, cooking, or lifting weights, I could always tune in.
Once my favorite podcasts added a high quality video component though..
I was hooked!
The visual element transformed my experience.
An example that stands out is watching Lex Friedman's 6-hour interview with Matthew Cox.
Halfway through, I found myself moving from chores to chilling on the couch to catch every detail on the big screen.
Gary Vee predicted more people would start watching podcasts on their TVs, and it’s true.
While not prime time, it’s a growing trend.
Video podcasts aren't just an alternative; they're becoming a mainstay, offering a richer, more engaging way to consume content.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

...more
2min
August 28, 2024 Why Consistency is Key as a Podcaster
Q: What do you think is the most important factor in helping a podcast succeed?
A: Consistency, Maximizing content, communicating with guests, and marketing.
🔄 Consistency is Key: Stick with your podcasting efforts. Success doesn’t come overnight—it builds as you refine your messaging and grow your audience.
🎙 Maximize Content: Leverage every piece of content from your interviews. Beyond just a single image, use soundbites and video clips across your marketing channels.
🔔 Inform Your Guests: Always notify your guests when their episode is live. This simple step ensures they promote it to their networks, maximizing reach.
💡 Marketing Matters: Effective marketing and choosing the right guests are crucial but start with these foundational steps to make your podcast stand out.
Implement these strategies to not just run a podcast, but to grow a thriving platform.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

...more
2min
August 27, 2024The Secret Formula for Perfect Podcast Pitches
The Secret Formula for Perfect Podcast Pitches
Q: What's the best formula for crafting a perfect podcast pitch?
A: The GUEST Format
G - Grab Attention: Start strong with a catchy subject line that captures interest immediately.
U - Unique Value Proposition: Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience.
E - Engaging Bio: Create a two-paragraph bio:
First Paragraph: 1-2 Sentences on your backstory. 1-2 Sentences on your expertise in your space

Second Paragraph: 1-2 Sentences on who you work with and what you do for them. 1-2 sentences about your success, how many customers served, revenue milestones, etc.
S - Solid Credentials: Include any relevant boards, press mentions, interviews, or certifications that enhance credibility.
T - Tangible Social Proof: End with social media links. If you have a notable number of followers (e.g., over 1500), include this count to demonstrate reach.
Note: If you're newer in your field or lack extensive credentials, it’s okay to simplify this section. Focus on what strengths you do bring to the table.
Remember, not every pitch will fit the same mold. Tailor your approach to highlight your unique strengths and adapt The GUEST Formula to best represent your or your client's profile.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠
...more
2min
August 15, 2024Why a Lead Magnet is Essential for Podcasting
Why a Lead Magnet is Essential for Podcasting 🧲
Q: Do you think it's important to have lead magnets already built out before booking on shows?
A: Yes, but if you don’t have one yet, don’t let that stop you from doing podcasts!
🎤 Understand Your Goals:
Early Goals? If you’re just starting and aiming to build your SEO and network, a lead magnet isn’t essential right away. Dive into podcasting to gain experience and connections.

Lead Gen Focus? If you're using podcasts primarily for lead generation, having a lead magnet can significantly enhance your results. It attracts listeners and helps track the success of your efforts.
📈 Evaluate & Adapt:
Monitoring Effectiveness: With a lead magnet, you can determine which podcasts are most beneficial for your goals. This insight helps you focus your efforts where they count most.

Dynamic Strategy: Don’t have a lead magnet yet? Don’t wait. Start interviewing and use the time to refine your messaging and presentation skills.
🚀 Maximize Impact:
Launch Ready: Once your lead magnet is in place, you’ll be fully prepared to leverage it, having honed your podcasting skills and narrative.

🔍 Actionable Takeaway: Lead magnets are powerful, but they aren’t a prerequisite for starting podcast interviews. Align your podcasting strategy with your immediate objectives, and let that guide your decision on when to introduce a lead magnet.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠
...more
2min
August 14, 2024Maximize Your Interview Scheduled & Lead Gen
Maximize Your Interview Schedule & Lead Gen 🤑
Q: How many episodes should I be doing a week or month to maximize lead gen?
A: 1 a week is great!
Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take:
Weekly Interviews: Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previous sessions, and ensuring a steady stream of engaging content.

Product Launches: Consider increasing your frequency temporarily to maximize exposure during critical periods like a product launch. This helps saturate the market with your messaging, crucial for gaining traction.

Avoid Overbooking: While frequent interviews can be tempting, aim to avoid 'pod fade.' Over-scheduling can lead to burnout, making your interviews less effective as enthusiasm wanes.

Balance is Key: For general lead generation without a specific launch, 1-2 interviews per week strike a good balance. This frequency keeps your content fresh and your audience engaged, without overwhelming your schedule.
Regular podcast appearances are an excellent way to continuously engage your audience and promote your business, but pacing them correctly is crucial to keeping your content impactful and sustainable.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠
...more
2min
August 13, 2024 How Podcasting Boosts Your Speaking Career
How Podcasting Boosts Your Speaking Career 🚀
Q: How can I use podcasts to get more speaking gigs?
A: Connect with someone like Cam Beaudoin to turn your interviews into a high quality speaker reel
Podcasts are more than just audio content; they're a gateway to speaking opportunities. Here’s how to maximize their potential:
🎙 Simulate Speaking Engagements: Use each podcast as a practice run for public speaking. Perfect your delivery and engagement in a low-pressure setting.
🎥 Build a High-Quality Speaker Reel: Convert your polished podcast performances into a speaker reel. The controlled environment ensures superior audio and visuals compared to impromptu event recordings.
🚀 Demonstrate Your Expertise: Highlight your thought leadership and mastery of subject matter through detailed discussions on podcasts. This showcases your readiness for larger platforms.
📈 Enhance Visibility: Share your podcast episodes widely. Each appearance can serve as a portfolio piece for event organizers seeking dynamic speakers.
Transform podcast opportunities into stepping stones towards your speaking career by strategically showcasing your expertise and professionalism.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠

...more
2min
August 08, 2024Maximize Your Post Interview Impact with These Tips
Maximize Your Post Interview Impact with These Tips 🎯
Q: How do you maximize the post podcast experience?
A: Utilize content, promote on socials, and build a relationship with the host.
After a podcast interview, taking strategic steps can greatly enhance your exposure. Here’s a quick guide:
Get Edited Content: Request the edited video from the host to repurpose.

Know the Release Date: Confirm when the episode will go live to plan promotions.

Repurpose Content:
Use tools like Submagic or Opus to extract video clips.

Select the top 5 clips for quality engagement.

Leverage on Multiple Channels:
Share clips on social media.

Feature your podcast appearances in email newsletters to keep your expertise visible.

Build Relationships:
Keep in touch with the host for potential collaborations.

Regularly engage with them on LinkedIn to strengthen connections.
These steps will not only boost your visibility but also keep your network active and engaged with your professional growth.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠
...more
3min
August 07, 2024 Why waiting to interview big guests pays off
Why Waiting to Interview BIG Guests Pays Off ⏳
Q: If I’m launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I’ve built up an audience?
A: 25-50 episodes so you can improve as a host and maximize it’s reach.
🎤 Early Episodes: Use your first 25-50 episodes to refine your hosting skills. Focus on mastering smooth conversation flow and building confidence.
📈 Audience Development: Aim to establish a solid listener base. Influential guests prefer platforms that ensure their appearance reaches many ears. Generally, hitting the 50-episode mark signals a mature, reliable podcast.
🤝 Using Your Network: If you have connections who are influencers, you might be able to invite them a bit earlier. Personal contacts might agree to join you as early as episode 10, but remember—the larger your audience, the bigger the impact.
🚀 Maximizing Impact: Waiting until your audience is substantial means any high-profile guest’s appearance will generate more shares and greater traction. This not only boosts your podcast’s visibility but also enhances the value you offer to your guests.

Patience Pays Off: Resist the rush to feature big names too soon. Building your skills and audience first maximizes the benefits when you finally host industry leaders.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠
...more
2min
August 06, 2024 Why Most Podcasts Struggle to Grow
Why Most Podcast Struggle to Grow 🚀
Q: Whats your first step to help another podcast?
A: We audit what their current systems and strategies are.
When starting with a new podcast client, our first step at the production house is a thorough systems check. Here’s what we focus on:
🔍 Guest Communication: Are clients notifying guests about episode releases? This simple step can significantly boost promotion.
🎨 Promotional Materials: Do they provide guests with materials like graphics or videos to help share the episode? This support not only extends reach but enhances guest engagement.
🌟 Review Requests: Encouraging reviews is essential for visibility and credibility. We check if clients are actively seeking this feedback.
💼 Monetization and Strategic Guesting: Understanding the client’s monetization strategy is crucial. Are guests aligned with potential business goals, such as being referral sources or clients? This approach ensures the podcast serves as a tool for business growth, not just content delivery.
By establishing robust systems and strategic planning from the start, we help ensure our clients’ podcasts are well-positioned for sustained success and meaningful impact.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠
Website - ⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠
Outlier Audio Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠
Personal Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠
...more
2min

FAQs about Questions with a Podcast Booking Agent:

How many episodes does Questions with a Podcast Booking Agent have?

The podcast currently has 48 episodes available.