Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked?

We discuss:

- Doing strategy in the USA

- Doing strategy fast and under pressure

- Problems and insights

- What a CSO does

You can find Tom at https://twitter.com/tommorton

 

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New book "Strategy Is Your Words" out soon.