Kaleb Lyles grew up working alongside his father in construction and what began as helping out during school breaks turned into a lifelong calling. Together with his wife Andrea, Kaleb launched Copper Masters Roofing with a vision to honor his family's legacy while carving out his own path in the roofing industry.

Here Kaleb shares how early financial struggles forced them to build a stronger foundation for growth. He explains the steps they took to create a loyal company culture and the ways his love of creating quirky, unique, and fun content fuels engagement for the brand. Kaleb also reveals what he has learned about balancing the office and the field, showing the ideal relationship between leading a business and wearing a tool belt.

In this episode you will learn:

• How to turn financial struggles into growth
• Tips for investing in people and culture
• How not to treat team members
• A unique, strategic formula for social media that helps win projects
• How to scale a company without losing the personal touch

Resources:

Visit Copper Masters Roofing website here.