Michael Brand is a CX strategist and trainer, based in Switzerland, who has been named a Thinkers 360 Top 50 Global Thought Leader on Customer Loyalty. Dr. Vincent Covello directs the Center for Risk Communications, and is a nationally and internationally recognized trainer, researcher, consultant, and expert in emergency, crisis, risk, and change communications. Deanna Leonard is a futurist, executive coach, and AI transformation leader. Her career has spanned senior leadership posts across a wide range of Fortune 500 companies.

In this freewheeling, one-hour roundtable discussion, the focus is on the Customer Experience through the lens of both the opportunities and misuses that AI involves. The topics addressed include the following: 1) the importance of active listening, 2) the 20 words that can make or break an exchange with a customer, 3) how front-line CX employees can be enabled to do their jobs better, and 4) the need for training budgets to be protected, if not increased. In emotional terms, two feelings rise to prominence in this session: fear (of not being heard and responded to) and trust (rooted in the demonstration of caring before knowledge gets shared or an action-step taken). The answers as to who people trust, and why, when experiencing stress will be sure to surprise you.

Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out Real-Transformation.com.

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