Beyond 8 Figures

Reach Your Highest Potential through Community and Accountability with Tanya Alvarez of OwnersUP


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Entrepreneurship can feel lonely, but it doesn't have to be. You can achieve so much more with business collaboration and support from others. So this week, Tanya Alvarez of OwnersUp sits down with A.J. to chat about the importance of community building for entrepreneurs and how she’s helping owners to team up and scale faster. They go into the details of finding the right network, keeping each other in check, and growing faster together.

About Tanya Alvarez

Tanya Alvarez is the founder of OwnersUp, a platform revolutionizing how service-based founders scale their businesses. She’s a Miami native with Colombian heritage who built a 7-figure ad agency (Blink Ads) from scratch at just 25. But Tanya found her entrepreneurial journey isolating and overwhelming, which motivated her to create OwnersUp. Now, she helps other successful business owners to collaborate, share challenges, and hold each other accountable. 

Beyond her business successes, Tanya is a proud parent and a seasoned marathoner, having completed the Boston, NYC, and a Half Ironman marathons despite living with a rare bone condition. She’s also an avid traveler who has visited over 42 countries and loves learning about other cultures.

Key Insights:

  • Build your support network. Start by actively seeking out communities of fellow entrepreneurs, both online and offline. Don't just network—seek genuine connections where you can both offer and receive support and guidance. That’s how you’ll build a strong support system that will help you thrive personally and grow professionally. (01:57)
  • Not every opportunity is worth pursuing. Create a system to evaluate new opportunities that come your way so that you’re not distracted by shiny new objects and lose focus from the bigger picture. This can be a checklist of criteria or a monthly review with your mentor or even a peer group. This process will help you assess if an idea is worth pursuing and help you stay focused on what truly matters for your business. (14:27)
  • Use business collaboration for accountability. As an entrepreneur, partnering with a like-minded individual or joining a business-focused group can keep you accountable. This involves sharing your goals, tracking your progress, and tackling any setbacks together. Regular check-ins inspire motivation, helping you stay committed to your entrepreneurial vision. (15:42)
  • Establish a routine that works for you. Schedule weekly planning sessions to reflect on your personal and business goals. Use this time to adjust your workload and plan future activities, but also incorporate time for rest and personal interests. This routine will help you ensure you’re headed in a good direction with your business but, at the same time, keep you grounded and balanced in all aspects of your life. (20:34)
  • Decide what success means to you. Take the time to define success for yourself, considering both your personal and business values. Once you are clear on that, let these ideas help you make decisions for your business that align with these values, moving steadily toward your vision of success. (30:49)

Tanya’s best advice for entrepreneurs:

“Entrepreneurs are always looking into, like business growth, profit… But what about yourself? Your own well-being? Who keeps you in check on that?” (05:17)



Connect with Tanya:

  • LinkedIn
  • Instagram
  • OwnersUp Website


Resources Mentioned:

  • Benjamin Franklin’s Daily Routine


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Beyond 8 FiguresBy A.J. Lawrence

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