With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.

Top Takeaways:

• Online courses are NOT passive income. If you want your course to be successful, you need to evolve it.
• Offering a PRO version was a big mistake for Jen because people bought the non-Pro version and tried to get the Pro benefits. The lesson has one offer OR makes the Pro benefits totally different.
• Running live workshop events are a great way to add accountability and more value to your self-paced courses. You're ensuring your students take action now, instead of procrastinating.

Show Notes:

• Jennifer Bourn
• Jennifer on Twitter
• Profitable Project Plan
• Content Camp
• Jennifer Bourn and Profitable Project Plan
• Company of One
• Introduction to the Block Editor
• 2021: The Year of Opportunity
• Join the Creator Crew

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