Real Estate with Kelly - Interviews, Rants, Views, Lessons for life and business!

Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s coming from in today’s real estate market. This podcast is here to reveal the answers.

Hi, this is Kelly Johnson, the creator of the 4X formula and I’m in a hotel lobby right now somewhere in North America. And I just started thinking about something and I was doing some reading and I thought: “You know what? This is a perfect podcast material.” There’s an epidemic going on right now in our world, in our society. And I truly believe there is. And I think what it is, it’s a lot of us feel like there’s things happening to us or we’re not able to do things or achieve certain greatness because there’s certain things that are out of our control, happening to us. So we have this sense of non control. I don’t know if I said that right, but that sense, right?

It’s an epidemic. It’s going on right now because it’s just so much labeling going on right now. Labeling! “Oh, that kid has H HDS D and A D H D and this person has this label and these digits behind your name because they act a certain way.” You know what? We’re all individuals and you know what? We all have a chance. We just got to take it! But take back the control. Tons of labeling. There’s a pharmaceutical companies, right? What syndrome do you have? If they label it some sort of syndrome, then they can prescribe some sort of medication that they can sell to you and mark up thousand times. Do you have dry eye syndrome? I mean, whatever, it gets some eye drops, a blink your eyes a little bit, you know, but this is what’s going on in our society.

Even in my own family, you know, my wife growing up, really struggled with math. Math was a real tough thing with her. And she has a slight bit of dyslexia and that happens through our lives all the time sheet miss transposes numbers or letters and stuff like that once in a while. Not a big deal. She overcomes it and it’s fine, but math was not her strong point. And so when my kids, in school struggled with math and don’t get me going on how they teach math these days, but whatever, anyway, but they struggled a little bit. So she’s like, “Oh, they’re just not good at math. Oh, you’re just not good at math.” And that’s a label. It’s scary to label our kids that way. And so I said, “No, we can’t do that.” We can’t label our kids. We can’t get them accepting some sort of identity that makes them feel like they’re just not good at math. They need to figure out how to overcome and take back control and just figure out their way of learning something and then apply it. Math is just made up of rules. I get it. Some people take to math a little bit easier than other people. I get that.

My brother, highly, highly, highly, highly intelligent dude. This guy was way smarter than me scholastically and his kids are like that. And his wife that he attracted as is very much like that. They’re very intelligent people and I just wasn’t, I had to work really, really hard to get my B’s and A’s, but I worked hard, but I took control back. My control that I took back was working hard, figuring stuff out. Yeah, it was a little harder for me. That’s okay. That happens.

Anyway, we got to watch the labeling. We got to watch the labeling. I’m going to read from a book that I was reading this morning actually. And what I did is I actually liked this part of the book so much. I thought this would help people so much that I actually typed it out word f

What is the 4 X. formulas. He probably asking that well is the latest real estate training program that is fully designs take real estate agents who are license from 8 is that. And bring them from this kind of survival mode. Right up to thriving from survive to thrive that’s our goal in I know how to do it been there done that I’ve been through all the crazy years all the different cycles and real estate I was there during 2008 I started in 1997 I’ve been in the business 22 years now and I enjoy. An awesome business right now I made tons of money in the past I lost tons of money I gained lots of clients over the years I lost tons of clients over the years I made a ton of mistakes and through all of that they’re they’re just all of a sudden 3 or 4 years ago there was this clarity just kinda is like hit me like a Mack truck and all of a sudden like read to me. This is all the things when I started to analyze it started train agents and I and I was I was training for a while now all the sudden it became very clear and then adds I’ve been putting this program together. Wrote a book called on the fast as we launch a realistic is because I know that there’s a certain way if someone was parachuted into a community didn’t know anybody never lived there no one knew them they had no past no history in the community no family connections nothing I know if I could shoot somebody in the community and they employ these tactics that are in that ebook they they will start to build their business and they will be able to create a foundation off of that and take your business thrive so we’re taking all of those principles. Amber plane that into what we now calling the 4 X. formula and breaking everything down into force because I believe that there’s 4 main facets of the real estate business the realtors need to be good at caught 4 columns are 4 areas 4 dimensions realty needs to be a 4 dimensional agency can’t just be good at one part of it and I think that’s that’s what the deal is I think that’s where a lot of us fall down is we get were who were maybe really good at one aspect of it but we’re not so good at the other aspects of it what ends up happening is is our business is a constant battle there’s all these little. Things that can come in your business or or markets changing or or or mortgage rules come in all these things and we use those things excuses to say well this is why I am not succeeding Meryl status. None of that stuff matters if your point employing all of these things in building your business properly it won’t matter what’s going on in the outer outskirts of the world we can’t control any of those things but I do know there’s certain things you can’t control as a real estate agent in your business in your community in their plant in like where you’re doing this and I want to help you get through it. Now who line what one might qualify to talk about this well one I created a road it put the thought into it I’ve broken it all down but the biggest thing is I practice it every single day. I I’m still I’m still selling real estate I still help clients right now I have a huge database of people that we help about 50 percent of my business is referrals now I don’t have to spend tons of money on advertising I spend I I think last year I spent maybe 56 grand on advertising there’s there’s I don’t need to spend all that kind of money there’s there’s lots of more efficient cost effective ways to market things and but the thing is if you’re building your business properly at this the last 2 pillars of bill properly they will feed you and you have to put much time in the first 2 killers anymore young adults first but eventually they’ll start to go down in these pillars build up and next thing you know 50 percent your business is coming fo

Hi I’m Kelly Johnston founder of the 4X formula and the big question is this: how are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying what deals coming from; in today’s real estate market this podcast is here to reveal the answers.

Okay little myself a bit of his 22 years now and. I just this last year last few years just in the last 3 years I have all my commissions together is my last 3 years and then added the extra things that I was able to do to create money by just doing some smart things in real estate as well like sticking with what you know treating strategic partnerships and all that kind of stuff that’s all bonus stuff happens over above just purely selling real estate we mean gets out pointing enough income you making more money than you need to put some money away and do some cool vestments in a business the you know. Really nothing imagine anybody creating win win relationships all that kind of stuff I’m you know we’re we’re over to now close to 0.$5000000 just did not know not breaking but I’m just letting you know in that time in the 3 years.

Hey everybody, how you doing? Kelly Johnson here from the 4X Formula and I’m so excited you’re here today again. Thanks for joining me. I had an epiphany a couple of years ago. I was understanding that what was going on in my relationship with my clients is when things didn’t work out right, when they didn’t get their house sold or, when they didn’t find the right place or whatever… It was based on, actually a lot of times, more often than not, decisions they made. I wasn’t strong enough to basically say to them, “No, you have to do this.” This is the thing, I was trying to be the big man all the time. So what ended up happening is they were looking to me as the guy who could pull it off. So I’m going to talk to you about a new strategy, but first the intro.

Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s coming from in today’s real estate market. This podcast is here to reveal the answers.

What I learned in the industry is what I call “The We Talk.” The We Talk. Everything that’s going on when you enter into this relationship. These people want to achieve something, right? Do you agree with me on that? So buyer or seller, they want to achieve something. So let’s talk about sellers for a second. So you sit down with them and they’ve now decided to work with you because you’ve won the business. So I’m assuming that we’re at that point now with these people. You could start to use this verbiage and this kind of talk while you’re entering into that or working your way into that or whatever. Even in the first meeting if you want. But my point is when it comes down to making decisions. Making decisions on how they’re going to present the home, when we’re going to launch the listing, when they’re going to get it on the market, what their game plan is after they sell.

And when you sitting down and you’re talking about pricing.. That strategy. I use the word strategy a lot because people think that when they use a strategy that they’re doing something smart. They’re using strategic thinking. They’re not just coming off the cuff, right? We’re analyzing. We’re coming to a place of formulating a really good strategy and when you do that, usually you’re making good decisions if you’re coming with the right strategy, right?

I love the word strategy and I use that a lot, but “The We Talk” is really important, so what they need to understand is that we are all a team. We are all making the decisions on all of this together. I’m one part of the team, a strategic partner if you will, and I’m going to help you with information and I’m going to help you make a great decision. So I’m in your corner and I’m part of the team. We’re a team together.

But guess what, Mr and Mrs. Seller, you’re also on the team and nobody’s on the bench here, right? You’re not sitting on the bench going, “Okay, Kelly, you’re the big man. Make it happen for me. I’m not going to do anything. You just better pull it off man.” Like if that’s the attitude, then there is a no win in that situation because if you don’t pull it off, you’re killing your relationship and you’re never going to get referrals and it’s brutal. But you got to shift a little bit of the responsibility onto the people you’re serving, right? Like how they present the home. Do they have it ready for showings? Are we scheduling appropriately? Are they doing what th