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#112: Author and professor Melissa Aronczyk shares what she's learned about the history of greenwashing, environmental public relations, and the multiple tactics corporations have utilized to elbow their way to table when solutions that effect their bottom lines are being discussed. Dave Chapman ties Melissa's insights to what the organic movement has witnessed, especially as regards environmentally-sane agriculture and brand messaging.
Melissa Aronczyk is the co-author of "A Strategic Nature: Public Relations and the Politics of American Environmentalism" and an associate professor of Media Relations at Rutgers Univeristy. You can follow her work at:
https://melissaaronczyk.com/
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/melissa-aronczyk-how-corporate-public-relations-coopts-sustainability-episode-one-hundred-twelve
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#111: Organic farmer Eliot Coleman joins Dave to discuss why the idea that chemicals are needed to grow food has only ever served chemical companies, and how industrial regenerative agriculture is doubling down on that claim today, through their anti-organic and anti-tillage campaigns.
Eliot Coleman is an author, market gardener, and educator. His work on the USDA study in the late 1970's, "Report and Recommendations on Organic Farming" helped lead to the formation of the National Organic Program, setting the very standards that are being ignored by corporate interests today.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/eliot-coleman-why-chemical-companies-trash-talk-organic-episode-one-hundred-eleven
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#110: In Part 2 of our interview with organic expert and PhD candidate Charlotte Vallaeys, she sits down with our co-director Dave Chapman to talk through her main takeaways since she began researching the rise of the term "regenerative" in agriculture and how it relates to the organic movement.
Charlotte Vallaeys is an organic expert and PhD candidate at the Tufts School of Agriculture, Food, and Environment. Her focus is on the rise of regenerative agriculture and how it compares to the organic movement, especially socially. Charlotte has worked for The Cornucopia Institute and Consumer Reports.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/charlotte-vallaeys-organic-worth-fighting-for-episode-one-hundred-ten
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#109: Real Organic blueberry farmer Hugh Kent of King Grove Farm in central Florida addresses a crowd at the 2023 EcoFarm Conference, with a warning about the disappearance of soil-grown berries, tomatoes, peppers, greens, and herbs from the organic produce section of US groceries and food co-ops. Learn why he sees the move to hydroponic production as a mandate for growers who want to compete in US markets, and why it can never really be USDA organic by law.
Hugh Kent and his wife Lisa are longtime blueberry growers in Eustis, FL. They're proud to operate a biodiverse farm surrounded by intentional habitat for wildlife and pollinators, where they mow grasses and cover crops directly into their perennial berry rows to act as a fertile mulch. Hugh has been a vocal farmer-member of Real Organic Project to shed light on the changes in the industry that increasingly threaten the livelihood of berry growers like himself.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/hugh-kent-blueberries-canary-coal-mine-episode-one-hundred-nine
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#108: Organic expert and PhD candidate Charlotte Vallaeys discusses the rise of regenerative agriculture and its relationship to no-till practices, as well as the hard questions that arise when focusing on outcomes instead of farming systems.
Charlotte Vallaeys is an organic expert and PhD candidate at the Tufts School of Agriculture, Food, and Environment. Her focus is on the rise of regenerative agriculture and how it compares to the organic movement, especially socially. Charlotte has worked for The Cornucopia Institute and Consumer Reports.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/charlotte-vallaeys-outcome-based-agriculture-pitfalls-episode-one-hundred-eight
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#107: In Part 2 of our conversation with Dr. Will Brinton of Woods End Laboratories, we dive deeper into both the confusion and promotion of soil carbon sequestration as a climate mitigation solution - one that's receiving recent and generous funding from our government. Could this be a ploy that distracts the public from the real need for big polluters to reduce their emissions?
Dr. Will Brinton is a PhD soil scientist and the founder of Woods End Laboratories in Maine, where he tests agricultural soils for a variety of elements, including carbon.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/will-brinton-can-carbon-sequestration-ever-outpace-emissions-episode-one-hundred-seven
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#106: Dr. Will Brinton of Woods End Laboratories clears up the confusion around the soil carbon sequestration models being presented to the public, and makes a strong argument for a turning our focus on increasing biomass and plant canopies.
Dr. Will Brinton is a PhD soil scientist and the founder of Woods End Laboratories in Maine, where he tests agricultural soils for a variety of elements, including carbon.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/will-brinton-carbon-sequestration-about-plants-not-soil-episode-one-hundred-six
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#105: Real Organic Project co-director Linley Dixon addresses a crowd of farmers at the recent Eco-Farm conference, sharing her concerns about the money grab for "climate smart" agriculture projects that are focusing on increased chemical use. Meanwhile, organic, a systems-based approach, got little attention and is deemed too complex to measure.
Linley Dixon is the co-director of the Real Organic Project, as well as the owner and operator of Adobe House Farm in Durango, Colorado. She holds a Ph.D. in Plant Pathology from the University of Florida and also held a 2-year post-doctorate with the USDA’s Systematic Botany and Mycology Laboratory. Linley has studied fungal plant pathogens from around the world and has studied the impact of farm biodiversity on plant disease levels. Previous to her role at Real Organic Project, she worked as a scientist for the Cornucopia Institute.
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/linley-dixon-chemical-companies-attack-organic-join-regenerative-episode-one-hundred-five
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#104: Real Organic farmer and former NOSB memberEmily Oakley shares her thoughts on tillage, the regenerative movement, and transforming her farming practices with hopes of replacing off-farm inputs with homegrown fertility.
Emily Oakley owns and operate Three Springs Farm with her husband Mike Appel outside of Tulsa, OK. She served on the National Organic Standards Board from 2016 - 2021 and is a current member of the Real Organic Project's Advisory Board. Emily received a Masters in International Agricultural Development from UC Davis.
You can learn more about Real Organic Project-certified Three Springs Farm here:
http://threespringsfarm.com/about-us
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/emily-oakley-growing-fertility-on-farm-episode-one-hundred-four
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
#103: Larry Jacobs shares his story about co-founding the Del Cabo organic growers association, a cooperative of family farmers in Mexico who created a market for organic vegetables to be shipped north in winter. Relying on organic pest control techniques, Larry and the farmers were able to stave off government attempts of importing chemical practices to their region.
Larry Jacobs is a longtime organic farmer and the cofounder (along with his wife Sandra) of Jacobs / Del Cabo Farm of California and Baja, Mexico. In addition to his work creating a ready market for organic vegetables in the US that would support an entire farming community in Baja, Larry is known for his expertise with biocontrols that manage pest and disease pressure without the use of chemical applications. He is also known for winning a landmark pesticide drift case.
You can learn more about Larry here:
https://library.ucsc.edu/reg-hist/larry-jacobs-jacobs-farmdel-cabo
To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:
https://www.realorganicproject.org/larry-jacobs-biocontrols-over-pesticides-mexico-episode-one-hundred-three
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Friends:
https://www.realorganicproject.org/real-organic-friends/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
https://www.realorganicproject.org/email/
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