This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by one of the three co-founders of Zeitwinkel, Albert Edelmann. To start the show Ariel dives into Zeitwinkel as a brand with its multiple founders and how the brand came to be. Ariel asks about what each co-founder brings to the table for the brand, and the two talk about the brand’s position in the watch world in relation to the major brands and conglomerates. Albert talks about why it's based in Switzerland and how that pertains to the in-house production of its watches. Ariel asks where the line is when it comes to in-house production and how much could be too much. They talk about why Albert and Zeitwinkel started with more German-based movement designs, and how the brand is seen as a “different type of brand” by some of the larger companies. Ariel asks about who the typical Zeitwinkel customer is, and Albert talks about how important realism and relationships have become since he co-founded the brand.

To stay connected with Albert and Zeitwinkel:

- Website - https://www.zeitwinkel.ch/zeitwinkel-home.html

- Instagram @Zeitwinkel.ch - https://www.instagram.com/zeitwinkel.ch

- X (Twitter) - https://twitter.com/zeitwinkel

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