Are you doing work that matters or are you just doing what you think you should be doing? Sinking too much time into something that you should have quit working on weeks ago is an easy trap to fall into. Avoid it by asking yourself some simple questions:

• Why are you doing this?
• What problem are you solving?
• Is this actually useful?
• Are you adding value?
• Will this change behavior?
• Is there an easier way?
• What could you be doing instead?
• Is it really worth it?

Show Notes

• 01:57 - Why are we likely to continue with an investment even if it would be rational to give it up? (The Decision Lab)
• 03:29 - Scope hammering (Shape Up)
• 10:01 - Live preview of "My Side" (@jasonfried on Twitter)
• 16:52 - Getting Real