In this episode of the Kris Krohn Show, Kris Krohn discusses why you should always invest in real estate regardless of market conditions. He outlines six key reasons: generating passive income, appreciating asset value, leveraging bank funds, enjoying tax benefits, retaining control, and building long-term wealth. He also addresses common concerns such as high-interest rates and timing the market, arguing that these factors should not deter investment. He provides practical steps for getting started, emphasizing the importance of mentorship and the right strategies.