July 02, 2024

Rebecca Harding & Ingrid Kesa | Co Founders of LUI

53 minutes

In episode 132 of the Glow Journal podcast, host Gemma Dimond talks to the co founder of LUI, Rebecca Harding and Ingrid Kesa.

This is my favourite genre, so to speak, of founder conversation to have for a number of reasons: the first being I know both Bec and Ingrid personally, and how often in life are you given an opportunity to just ask your friends questions about their job for an hour? Never; the second reason being that LUI was developed out of a very real gap in the market; and the third is one that regular listeners will know I love, and that is that LUI exists in a space where most consumers shop habitually.

Bec first started thinking about LUI many, many years ago upon realising that there were no razors for women that didn’t play into that bright pink, heavily airbrushed trope, and there was really nothing on the market that placed an emphasis on design, sustainability, and the overall experience of use. The idea was strong, but razors are difficult to create and businesses are difficult to grow alone so Ingrid entered the fold as co-founder in 2020, and LUI was officially launched in August 2023. LUI was self funded, all of the brand’s products were formulated with female chemists, and what began with a razor and shaving cream has already extended to a moisturiser and exfoliant with more products on the way.

In this conversation, Bec and Ingrid share the benefits of being a direct-to-consumer brand, the power of sharing your ideas, and what it’s like being a startup playing in the same space as multinational heritage brands.