Description:

If you’ve ever had a client say, “I’ll check my schedule and let you know…” and then disappear—you’re not alone. This week on Marketing Monday, we’re talking about how to confidently rebook clients before they leave and boost your retention without being pushy.

I’m giving you simple strategies (and exact phrases) to set the expectation early, create a treatment plan, and make rebooking feel natural and necessary—not salesy.

• Why retention starts with the experience, not just the checkout

• How to create a simple treatment plan (even if you’re not doing facials)

• The exact wording to use at the end of the appointment to encourage rebooking

• How to handle “I’ll check my calendar” clients without chasing them

• Bonus rebooking incentives that don’t require discounting your services

1. Create a 5-Star Experience
   → Retention starts from booking to checkout—ask yourself: Would I want to come back to this?

2. Set the Standard Early
   → Use phrases like: “Most of my clients come every 4 weeks for the best results.” (Say this during the consult!)

3. Don’t Ask Yes or No
   → Try: “I have Tuesday or Friday available—what works better for you?”
   Not: “Do you want to rebook?”

4. Use a Booking Incentive
   → Offer a reward (like $10 off, free add-on, etc.) only if they rebook and don’t reschedule.

5. Talk About What’s Next
   → Example: “At your next visit, we’ll be doing a peel to calm inflammation.”
   This gives them a reason to return.

🗓️ Practice rebooking every client this week before they leave. Use the new verbiage and test what works best for your audience. If they don’t rebook? Follow up with intention.

If this helped, screenshot the episode and tag me @estheticiansinbusiness—or better yet, send it to a beauty bestie who’s struggling with retention. Let’s help more esthies stay fully booked 💕