Designed by Wingnut Social | Interior Design Business

Rebranding 101: From Builder-Grade to High-End Clientele


Listen Later

How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision?

In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients.

From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process.

 

You’ll learn:

✅ Why Bre stopped saying yes to every project (and what she did instead).

✅ How to mentally prepare to work with high-end clientele.

✅ What strategic branding decisions helped Bre level up.

✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients.

✅ How mindset work and coaching helped her own her worth.

 

You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint. 

Listen now and learn how to upgrade your clients and your confidence.

 

(00:00) Bre’s small-town roots and big-city mindset.

(04:20) From hustle to high-end: redefining the client journey.

(08:15) The branding shift that unlocked a higher-level audience.

(13:30) How mindset coaching changed her business.

(18:40) Why storytelling and social proof win premium clients.

(22:55) Letting go of fear and stepping into your future self.

 

About Bre Hance

Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts.

Website

Instagram

 

📲 Connect with Darla


Instagram

 

📚 Resources & People Mentioned


Wingnut Academy is LIVE

Getting Things Done by David Allen.

Business of Design by Kimberley Seldon

Work with Wingnut



🏠 FOLLOW Wingnut Social


Website
Facebook
X
Instagram
Wingnut Webinars

 

🎧 SUBSCRIBE to The Wingnut Social Podcast


Apple Podcasts
Google Podcasts
YouTube

...more
View all episodesView all episodes
Download on the App Store

Designed by Wingnut Social | Interior Design BusinessBy Darla Powell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

241 ratings


More shows like Designed by Wingnut Social | Interior Design Business

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,313 Listeners

A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

A Well-Designed Business® | Interior Design Business Podcast

767 Listeners

How to Decorate by Ballard Designs

How to Decorate

830 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers by Kimberley Seldon

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

205 Listeners

Business of Home Podcast by Business of Home, Dennis Scully

Business of Home Podcast

429 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,497 Listeners

Hot Young Designers Club | Interior Design Business Podcast by Hot Young Designers Club

Hot Young Designers Club | Interior Design Business Podcast

113 Listeners

Resilient by Design with Rebecca Hay by Rebecca Hay

Resilient by Design with Rebecca Hay

44 Listeners

Trade Tales by Business of Home, Kaitlin Petersen

Trade Tales

72 Listeners

The Interior Collective by IDCO Studio

The Interior Collective

284 Listeners

Designer's Oasis by Kate Bendewald

Designer's Oasis

59 Listeners

Interior Design Business by Terri Taylor

Interior Design Business

41 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

Ideas of Order by California Closets and SURROUND Podcast Network

Ideas of Order

125 Listeners