Sweathead, A Strategy Podcast

Rebuilding An Advertising Agency After A Public Crisis - The Richards Group


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David Snell and Christopher Owens have worked at The Richards Group in Dallas for fifty years. Combined. That's a long, long time. 

David is TRG's Head of Brand Strategy while Christopher is Brand Strategy Director.

In 2020, The Richards Group hit a crisis. Words said by the agency's founder were reported to the media. The agency lost staff. The agency lost clients.

David and Christopher stayed. 

In this episode, we discuss how the crisis affected the company and its people, how David and Christopher worked through it, and how they are rebuilding their strategy team. 

You can find David here: https://www.linkedin.com/in/dave-snell-9371b9a/

You can find Christopher here: https://www.linkedin.com/in/christ0ph3r/

**

Find out about our New York City strategy workshop on June 16 here:

https://sweathead.com/products/the-sweathead-strategy-workshop/

**

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Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.

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Sweathead, A Strategy PodcastBy Mark Pollard

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