In this conversation, Marshall and Nick discuss their experiences and observations from the recent SEMA show, focusing on the impact of tariffs, attendance trends, and the collision of traditional and modern marketing methods.

They explore the challenges faced by the detailing industry, the energy dynamics at trade shows, and the lessons that can be learned for future business strategies. The discussion highlights the need for businesses to address underlying issues before they escalate and the importance of adapting to changing market conditions.

Chapters

00:00 SEMA Reflections and Perspectives

03:04 Impact of Tariffs on SEMA

06:06 Attendance Challenges and Industry Dynamics

08:47 Collision of Old and New: Social Media vs. Traditional

12:02 The Weird Energy at SEMA

14:49 Business Lessons from SEMA

24:25 The Positive Impact of SEMA

25:58 Ignoring Problems: Consequences in Business

29:44 Lessons from SEMA: Addressing Issues Head-On

36:00 The State of SEMA: Observations and Concerns

41:32 The Future of SEMA: Adapting to Change