Today's guest on Mitlin Money Mindset™ is Agathe Assouline, CEO, and co-founder of Red Velvet NYC, a gourmet baking kit delivery service that helps both novice and expert bakers pull off culinary feats in their home kitchens. Red Velvet NYC is often referred to as the Blue Apron of dessert. The idea for the company was born out of a strong passion for baking and Agathe’s love of bringing people together over homemade food. Agathe and Red Velvet NYC have been a hit since coming onto the scene in 2015. If you are a family that likes baking or wants to give it a try check them out. We have used her company for gifts for our own clients and it's always been a great experience.

You will want to hear this episode if you are interested in...

• What led Agathe and her sister to launch Red Velvet NYC [2:02]
• How do you come up with the next great item to create a baking kit for? [5:02]
• Why eggs aren’t included in the kits, it’s not just the obvious reason [9:57]
• What's been the most beneficial way to attract new business? [12:00]
• How has the pandemic affected business? [16:52]
• Red Velvet’s charitable components [19:08]
• What Agathe Assouline did today that put her in the right mindset for success? [22:57]

Resources & People Mentioned

• Meal kit companies Home Chef, Blue Apron, Plated

Connect with Agathe Assouline

• Their website
• On Instagram
• On Twitter
• On Pinterest
• On Facebook

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

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