Guests: Brian Ahearn Chief Influence Officer

Many leaders believe their job is to deliver results, not to be liked. But what if that assumption is limiting their effectiveness?

In this episode, Maureen Metcalf welcomes back Brian Ahearn to explore the leadership power of liking and reciprocity. Drawing on decades of research in influence, Brian explains why people are more willing to support leaders they trust, how small acts of generosity create lasting professional relationships, and why fear-based leadership is increasingly ineffective in today's workplace.

It all reveals the underlying, surprising business value of genuine human connection. Through practical examples and real-world leadership stories, Brian demonstrates how leaders can build stronger cultures, improve performance, and create workplaces where people genuinely want to contribute.

Whether you lead a team of five or an organization of five thousand, this conversation offers insights for becoming a more influential, trusted, and effective leader.

Other episodes you'll enjoy:

- How Great Leaders Influence (without Manipulating) with Briah Ahearn

- How Influence Leads to Great Influence with Brian Ahearn

- How AI Preserves Humanity with Ancestry CEO Howard Hochhauser

For daily wisdom from our guests, be sure to follow us on LinkedIn.

RESOURCES:  

The website for Brian’s company, Influence People, is https://influencepeople.biz/. He has a regular blog there at https://influencepeople.biz/blog/.

Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here. 

Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8 . The audiobook version is now available at  https://amzn.to/4dTCleZ.

Her other 10 books are available on Amazon here. 

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OUR PODCAST TEAM:  

Host & Executive Producer: Maureen Metcalf

Editor & Executive Producer: Dan Mushalko

Graphics Editor: Stacia Rogan

Booking Producer: Jenna Reik

Theme Music by Pavel Bekirov from Pixabay.

CONNECT WITH US: 

YouTube: @InnovatingLeadership 

Loved this episode? Like and subscribe! 

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About Our Guests:  

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at The Cialdini Institute. An international keynote speaker and TEDx presenter, Brian is an expert in the science of influence, certified in the Cialdini Method for Persuasion and Pre-suasion. Brian is the author of "Influence PEOPLE" and "Persuasive Selling for Relationship Driven Insurance Agents." His insights have reached over 700,000 people through his LinkedIn courses and more than a million views on his TEDx Talk. Brian’s latest work, "The Influencer: Secrets to Success & Happiness," weaves these teachings into an engaging business parable.