Urologist Diana Londoño discusses her article, "From healers to influencers: How fear took over health care advice." Diana addresses the concerning trend of physicians using fear-inducing tactics on social media, which she argues prioritizes engagement over genuine patient well-being. Instead of guiding and comforting, this approach often leaves people feeling scared and confused about their health choices. Diana explores the potential motivations behind this shift, such as the pursuit of clicks, likes, shares, and a perceived sense of worth tied to follower counts, questioning if a "dopamine rush" fuels this behavior. She advocates for a return to the core principles of the medical profession: to heal and teach by sharing information constructively and easing suffering, rather than perpetuating a cycle of fear. The conversation offers an actionable takeaway for medical professionals to reflect on their communication strategies and for listeners to become more critical consumers of online health content.

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