This week's episode sponsored by Geneologie, where you'll get 10% off your first order if you mention The Admissions Directors Lunchcast.

⁠https://www.geneologie.com/promo-box/ ⁠Expanding into new recruitment territories is a common strategy—especially with the demographic cliff approaching—but how do you actually break into a market where your institution has little name recognition?

This week, we talk to two experts with hands-on experience in new territory recruitment:

• Dean Jacoby, Director of College Guidance at Albuquerque Academy, shares the high school perspective on what works—and what doesn’t—when colleges enter a new market.

• Keegan White, Associate Director of Admissions at Lawrence University, discusses how he’s successfully built relationships in multiple recruitment territories and what strategies admissions professionals should use.

We cover:

• The biggest mistakes colleges make when entering a new market
• How to build long-term relationships with school counselors
• Why parents play a crucial role in recruitment success
• How to balance an existing market with a new one
• The role of data and tech vs. human interaction

Whether you're launching into your first new market or just looking for ways to strengthen your current outreach, this episode is packed with practical advice.