Women In Media

Red: The Magic of Morning Radio


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Host Sarah Burke speaks with Red, a popular Toronto radio personality. Red takes us back to the beginning, being part of the launch of Canada's first Black-owned radio station and the excitement as artists like Jay-Z and Rihanna came through the doors at the old Flow 93.5. Red shares memorable experiences, the challenges of transitioning through career changes, and the importance of authenticity in her personal and professional life. Sarah and Red explore the nuances of navigating opportunities in the media landscape, the evolution of podcasting and radio, and the importance of representation and community connection.


More About Red:

Red, formally known as Lil’Red has a career spanning 20+ years in Canada’s entertainment industry. Red also worked out west in Vancouver on Kiss/ Sonic FM Rogers radio, which was syndicated on the west coast as she perfected her craft before moving back to Toronto. Red is known for celebrity interviews; like one of Hip Hop's founding fathers, Russell Simmons and Rev Run from RUN DMC.


Throughout her career, she has also hosted and produced her own broadcast segment for Rogers TV on ‘Toronto Living’ as a reporter and ‘Dating 101’ as the prime host. While being on radio, Red has been a sought-out personality to host several events in the city ranging from community events, a Caribbean tourism ambassador, speaking engagements, mentoring, and motivating women & youth. Stay tuned for the revamp of her podcast ‘The Red Print podcast’. 

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Women In MediaBy Sarah Burke

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