Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.

Your audience may be there. Opportunities certainly exist there.

Should you be there, too?

It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marketing on any social media site, really -- is that you have to be genuinely engaged and committed to the communities you're part of. 

But there's good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.

We'll talk about it all in this week's episode. Come along!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/reddit-marketing/

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

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