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In this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast, and author of The Ambition Trap: How to Stop Chasing and Start Living—to explore the psychology of ambition. From burnout and hustle culture to core wounds, systemic pressure, and sustainable growth, this conversation reframes ambition as alignment, awareness, and purpose—not endless striving.

We'll talk about:

• Why PR in 2026 is an ecosystem—not a standalone function
• The myth of “just PR” and why siloed teams break brand momentum
• Influencer ROI realities: affiliates, attribution, and what actually converts
• Launch events: when they work, when they don’t, and why most fail
• PR + AI: authority, citations, and why human voice still matters

For more information, visit Amina's LinkedIn and Instagram

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