As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

• 00:11 – What the “11th hour” looks like before a product launch
• 03:50 – How to weigh deadlines against final release decisions
• 05:44 – The importance of customer onboarding
• 11:18 – A playful touch added to Fizzy’s logo
• 15:30 – Why version 1.0 is just the beginning

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X