In this episode Julie Sweetland, PhD, a sociolinguist and senior advisor at the FrameWorks Institute, shares strategies for public messaging about vaccines. Hosts David Hill, MD, FAAP, and Joanna Parga-Belinkie, MD, FAAP, also speak with Ryan Brewster, MD, about his research on the racial and ethnic diversity of pediatric clinical trials. For resources go to aap.org/podcast.