This week on the Future of Tourism, David is joined by Emmanuelle Legault, the Vice President of Marketing and Strategy for Tourism Montreal. Montreal, like many other cosmopolitan cities, has been hit hard by the COVID-19 pandemic. As travelers seek destinations where crowds are smaller and social distancing is easier, Montreal has had to adapt their marketing strategy to speak to a new audience. Tune in to learn how the destination has shifted their messaging to encourage residents to become tourists in their own city.

Read the blog: https://bit.ly/311zdJo