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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones
Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing and why. Melissa shares her perspective on how brands can better collaborate with retailer partners, the role of empowerment in driving innovation, and how David Jones’ operating model is making integrated conversations across category marketing, eCommerce, and retail media more seamless.
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By Digital Shelf Institute
4.9
6363 ratings
Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing and why. Melissa shares her perspective on how brands can better collaborate with retailer partners, the role of empowerment in driving innovation, and how David Jones’ operating model is making integrated conversations across category marketing, eCommerce, and retail media more seamless.
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