Reinvent B2B Customer Growth

Martin Smith, Adobe's Head of Partner Marketing, EMEA, reveals how to get the most from your partner marketing programs, sharing his advice for overcoming common pitfalls (solving a customer problem that doesn't exist), equipping sales teams for success (developing a joint value proposition that hits home), and bringing in ABM strategies to bring partners onto the same page.

In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management. A must listen episode for leaders looking to drive mutual value for key accounts.

In this episode, founder and CEO of MomentumABM Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.

In this episode, Alisha is joined by McKinsey's B2B sales and marketing Partner Liz Harrison to share her expertise and tips on how to avoid channel conflict, why all areas of the business need to be focussed around customers, and how to add human value to a digital buying process. In a world of digital, remote, and hybrid selling, the role of sales enablement has never been more critical.

Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world's leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.

To celebrate MomentumABM and ITSMA joining forces MomentumABM's founder, Alisha Lyndon, is joined by ITSMA experts in this episode to talk about the future of marketing and what's next for account-based strategies.

Hear from ITSMA President Dave Munn, SVP of Consulting Rob Leavitt, and Julie Schwartz, SVP of Research & Thought Leadership as they discuss how marketing is evolving into a growth driver and organisation builder.

In this episode we hear from Kelvin Gee, Senior Director of Modern Marketing at Oracle to discuss how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.

MomentumABM is celebrating a big milestone this month: it's officially our tenth birthday. A decade at the forefront of ABM means we know what really creates value, what doesn't and what's next. And, to celebrate, we have created a special episode featuring ten experts from MomentumABM who are trusted by world-leading companies to help them to drive growth. In this must listen episode for anyone focused in growing revenues, hear what has been the biggest development in ABM over the last ten years and what's the next big thing to watch out for. Meet the experts: 0.55 - Robert Hollier, Partner & Director of Consulting 6.01 - Diane Borksa, Sr. VP Consulting & Competitive Intelligence 8.30 - Cate Sutherland, Consulting Director & Head of Content Strategy 12.40 - Tamsen Galloway, General Manager, US 16.21 - William Nicholls, Managing Director, UK 17.23 - Lenore Scanlon, Financial and Business Services Lead 24.19 - Adam Bennington, Consulting Director 28.17 - Mark Braun, Creative Director 34.11 - Jacqueline Gummer, Consulting Director 37.19 - Chris Hooper, VP of Growth & Partnerships

"It's incumbent on all of us, particularly in the marketing organisation, to protect the message". In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building the global messaging and leading the go to market strategy.

"It's important to have the data and science, but don't forget the story". In this episode, Steve Goddard Integrated Marketing Director at Dell Technologies explains how marketing is driving a challenger program and the learnings from focusing on business outcomes rather than product features.