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Remote Interviewing Done Right with Brenna Loury of Doist

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The remote interview is still a HUGE challenge for a lot of companies. Especially for those of you who are lacking a formalized process. 

Simply evaluating skills and heavily relying on “vibe” to influence decisions is producing even worse results in this work from home environment.  

Too much is able to remain hidden because video is limiting on the non-verbal cues that happen in the interaction. 

Assumptions, bias and misinformation have become the new plague in today’s interview.

Today is about nailing your video interviews to ensure the strongest hire!

Our guest today: Brenna Loury, Head of Marketing for Doist.

Brenna Loury knows that the road to success isn’t a path you find — it’s a trail you blaze. 

Fueled by her unorthodox marketing efforts, Brenna left her PR firm and joined Doist full-time in 2014. She handles everything from overall marketing strategy, to HR duties, to writing website copy. She’s helped expand Doist’s remote-first team from 5 to 92 employees in over 30 countries, and her grassroots marketing strategies have helped bring the company over 25 million users globally.…And everyone is remote!

Today we discuss:

  • Why the Video Interview is so challenging today
  • How to master the video interview

    • Challenge today?

    • Not meeting in person
    • Touch points have gone away
    • Video interviews - change in format
    • Onboarding
    • Hire based on core values

      • Why is this important to the company?

      • 98% employee retention rate
      • Benefited the business 
      • People are happy and the quality of work 
      • Willingness to go above and beyond

        • Rick’s Nuggets

        • Limited view of subject
        • Uncomfortable/unnatural interaction
        • Breeding ground for assumptions & unconscious bias

          • How do we build into your company?

          • Same interview process across the company
          • Structure
            • Hiring committee (3 people) 
            • 1 hour interview
            • Add insight question for people who submit a resume

              • Cultural Interview - team manager

              • What are the challenges that Doist’s products are trying to solve that most excite you? (did they do their homework?)
              • How might you improve our landing pages/XYZ? (can they be radically candid?)
              • Tell me about a time in your personal life or at work when you had to be very detail oriented.
              • Tell me about a time when you completed a project 100% on your own. How did you get started and what was the outcome? (can they work autonomously?)
              • What’s the last good book that you read? (interests/life outside of work)
              • Favorite apps on your phone? (interests/life outside of work)

                • Technical- person assigned (senior people)

                • Judging the skills 
                  • Can you tell me about a company that you think does a great job at product marketing?
                  • What are the advantages/disadvantages of using CSS preprocessors?

                    •  Test Project

                    • Pay people to do the work
                    • Examples:
                      • Create a week-long social media plan
                      • Write a blog post about a product update
                      • Create a Hacker News style reader

                        • Cultural Final - leader/executive

                        • Covers 5 core values: Mastery, Independence, Communication, Ambition & Balance, Impact
                          • Behavioral questions:
                            • What’s the difference between someone who’s good in your field versus someone who’s outstanding?
                            • Tell me about a time when you disagreed with a team member. How did you approach that situation?
                            • Tell me about a time that you went above and beyond what was expected? What motivated you to do so?

                              • Rick’s Nuggets

                              • Phone Screen / Discovery Call
                              • Pain, Desire, Impact

                                • Key Takeaways:

                                • Prioritize hiring for cultural fit – some technical skills can be learned later on the job
                                • Do everything you can to cultivate an environment that values trust over tracking

                                  • Links:

                                  Website: https://doist.com/

                                  Blog: https://blog.doist.com/ 

                                  Twitter: https://twitter.com/doist, https://twitter.com/brennakL 

                                  Relevant blog posts: 

                                  • https://blog.doist.com/trust-remote-workplace/
                                  • https://blog.doist.com/remote-onboarding/ 

                                     

                                    This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/

                                     

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