Ron Cohen, Squaw Alpine President & COO - Renaming Squaw Valley, CA & Squaw Alpine's 2020/21 COVID Strategy | Brought to you by Alta Ski Area

"When you say 'well who's in charge of the [renaming] process?' - ultimately it's me, I'm accountable, that's what happens when you take the job." - Ron Cohen

Ron Cohen is the President & Chief Operating Officer of Squaw Valley Alpine Meadows in Lake Tahoe, California. Ron has been the President and COO of Squaw Alpine since April 2018. Ron brings 17 years of outdoor industry experience to Squaw Alpine and has been an attorney for many years. Ron’s experience includes serving as Alterra Mountain Company’s Deputy General Counsel in 2017-18. Prior to Alterra, Ron held a number of positions during an eight-year tenure at Mammoth Mountain Ski Area, where he ultimately served as Chief Administrative Officer and General Counsel. Ron is a graduate of the University of California Santa Barbara and of Northwestern University School of Law. He started his career practicing law in Los Angeles and then Mammoth Lakes before purchasing Tioga Pass Resort, a backcountry ski and summer resort, with a group of other investors, and running it from 2002-2010.  

***Correction: In this podcast, Miles states that Ron and his wife Stacy Corless are on the Mono Country Board of Supervisors - only Stacy is on that board.

In this episode, Ron & Miles discuss why Squaw Valley is changing its name, what the renaming process looks like, what the likely new name candidates are, as well as Squaw Alpine's COVID-19 operational procedures will be.

Ron Cohen answers these critical questions:

Please enjoy!

***

This episode is bro