How do you conduct useful research?

Simple question, right?

At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question. 

With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.

We discuss:

- Helping clients work out what research to do

- Pricing research

- Quantifying qualitative research

- Creative testing and is there really a point?

- Working out which outputs would be useful 

You can find Current Forward here: http://www.currentfwd.com

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com