Resource Centre

As a bank that prides itself in supporting SMEs through good and bad times, Alliance Bank was quick to launch #SupportLokal during the Movement Control Order to help SMEs create awareness about their products and services by promoting their business digitally. We speak with Dr Aaron Sum, Group Chief Strategy & Marketing Officer at Alliance Bank about why it is still crucial for SMEs to expand their businesses online and how the #SupportLokal initiative can be a springboard for local businesses to go digital.

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The spread of Covid-19 has dealt event organisers with an ultimatum: pivot to a digital format or face cancellation. For those who can’t afford cancellations, it’s been quite the challenge redesigning events and conferences for a virtual space. How do you shift elements like networking, the expo zone and entertainment breaks to an online offering, and keep your sponsors sated at the same time? We discuss this, and the imminent demand for Hybrid events with the organisers of Southeast Asia’s largest tech conference, TechSauce Media.

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The Covid-19 lockdowns has brought upon the realisation that some of us don’t really need to be in the office to get work done. This has prompted some companies, like SalesCandy, to allow their staff to permanently work from home. We speak to CEO Stanley Chee about what it takes to successfully introduce company-wide WFH, how it’s affecting productivity, morale and their relationships with external parties.

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Covid-19 has impacted every aspect of our lives. In this new series, we explore the Next Normal in all things related to the world of business, beginning with how to reopen for business. What should business owners and managers be asking themselves as they prepare to restart operations? How do you ensure business continuity and navigate new job hygiene factors? We speak with human capital management expert Claudia Cadena.

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Great brands build equity during times like this. While the coronavirus crisis has left many struggling, some marketers are continuing to build their brands and work on the rare opportunity to come out of this pandemic with a stronger following. We discuss how to find the right marketing strategy mix to excel during the coronavirus outbreak.

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The tagline “Find Your Happy” is now an important part of the UEM Sunrise brand. It represents the property developer’s efforts to design, create and curate spaces for their customers, partners and stakeholders so that they can prosper, grow and find happiness. We speak to CMO Kenny Wong about UEM Sunrise 2.0, its new brand identity, and how the company plans to keep the “Happy” going, long after customers have gotten the keys to their units. 

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For more than 3 years now, Premier Digital Tech Institutions around the country have been churning out graduates with a 95% employment rate. We speak to MDEC about this highly successful program, the extent of the Premier Digital Tech Ecosystem, and how it is future-proofing our young and providing undergraduates with opportunities to reskill and/or upskill themselves to succeed in the increasingly digital workforce.

For more than 3 years now, Premier Digital Tech Institutions around the country have been churning out graduates with a 95% employment rate. We speak to MDEC about this highly successful program, the extent of the Premier Digital Tech Ecosystem, and how it is future-proofing our young and providing undergraduates with opportunities to reskill and/or upskill themselves to succeed in the increasingly digital workforce.

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When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor. 

When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor. 

See omnystudio.com/listener for privacy information.