Resource Centre

It’s crystal ball time! We get our friends from OpenMinds Resources to give us their predictions on how digital marketing will change over the next 10 years, and what marketers and advertisers can do to raise their game in this new era of artificial intelligence and 5G.

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Despite the initial (online) backlash over Ivanka Trump’s appearance at CES 2020, the White House Advisor did share some pertinent views on the future of work during her keynote speech at the tech conference. Here are some highlights from her session, which touched on the “blue-collar boom”, innovation, and alternate forms of education to immerse yourself in the workforce of the future.

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Imagination. Impact. Data. Creativity. These are some of the key elements that Prashant Kumar, Founder of next generation marketing services consultancy ENTROPIA, believes makes up the Marketing of The Future. We discuss what goes into creating, designing, and defining the future at his integrated marketing agency, and the requirements from marketing specialists moving forward.

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20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.

20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.

See omnystudio.com/listener for privacy information.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on how digital marketing has evolved in the last decade, including the shift from social media to business media, the rise of the influencer economy and necessary changes in a digital marketer’s mindset.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on how digital marketing has evolved in the last decade, including the shift from social media to business media, the rise of the influencer economy and necessary changes in a digital marketer’s mindset.

See omnystudio.com/listener for privacy information.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the trends that have shaped the way we do business today. On this episode, we focus on Intellectual Property rights management, how the industry has adapted over the last decade and a new trademark law that is set to influence IP practices in the next decade.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the trends that have shaped the way we do business today. On this episode, we focus on Intellectual Property rights management, how the industry has adapted over the last decade and a new trademark law that is set to influence IP practices in the next decade.

See omnystudio.com/listener for privacy information.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on digital transformation, and why the majority of transformations this decade have been unsuccessful.