Resource Centre

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on digital transformation, and why the majority of transformations this decade have been unsuccessful.

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As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on how the world of work has evolved in the last decade, including the demands of a multi generational workforce and the fast-changing digital workplace.

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As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. In the first episode, we focus on the world of Human Resources, and how social media, millennials, AI and other factors have impacted the industry.

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As we step into a new decade, businesses and organisations are at the edge of their seats keeping up with the pace of technology and the changes in the workforce. But what skills do we need in our current workforce and are we future-ready?

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On this episode of Digital Marketing Updates, we discuss what platforms like Whatsapp and Snapchat are doing to help businesses better reach their audiences, and Facebook’s new Rehearsal and other features that encourage businesses to dive further into video content.

On this episode of Digital Marketing Updates, we discuss the intensifying battle of the apps between Instagram and TikTok, and if IG’s new “Reels” feature can help it keep up with the new kid on the block.

With “Customer Experience” or CX being the marketing buzzword of 2019, more brands have been trying to connect with the community by giving their target demographics immersive, transformative experiences that leave a lasting impression. What does it take to build a powerful brand experience, and do it repeatedly year-round? We speak to the people behind Urbanscapes, the Good Vibes Festival and Tiffin about slaying experiential marketing.

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Proton’s image and identity has evolved a fair bit since its inception in 1983. From being the “Pride of Malaysia” to today “Inspiring Connections”, the national carmaker has always worked to infuse confidence through their brand evolution and remains connected to the hearts and minds of Malaysians everywhere. We discuss the latest phase in Proton’s brand evolution, and what Malaysians can expect from this new Proton.

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As businesses expand and scale their operations, they are very likely to deploy emerging technologies such as AI and IoT to remain competitive and improve their business operations. And this requires huge amounts of data to compute, which is why data protection cannot be taken lightly anymore. But where do you, as a business owner, begin to think about data protection? We ask the experts.

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On this episode of Digital Marketing Updates, we discuss how direct/TV shopping has invaded our timelines, and how to sell three thousand packs of teh tarik in 3 seconds.

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