Resource Centre

Despite the initial hype, the rose-tinted optimism surrounding chatbots seems to have faded recently. But behind the scenes, some chatbots are quietly transforming the way brands interact with people, increasing lead conversions for businesses and helping them scale. We speak to the guys behind AiChat, the company that’s helped Petron, Mitsubishi Motors, Philips and other top brands, about why some chatbots are outliving their competitors and how they could be key to your business’ success.

Despite the initial hype, the rose-tinted optimism surrounding chatbots seems to have faded recently. But behind the scenes, some chatbots are quietly transforming the way brands interact with people, increasing lead conversions for businesses and helping them scale. We speak to the guys behind AiChat, the company that’s helped Petron, Mitsubishi Motors, Philips and other top brands, about why some chatbots are outliving their competitors and how they could be key to your business’ success.

See omnystudio.com/listener for privacy information.

As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

See omnystudio.com/listener for privacy information.

The workforce of the future is constantly changing and while organisations are dealing with upskilling and reskilling of their current talent pool, getting future leaders of tomorrow prepared with the necessary skills is vital. We speak to Dr Sean Gallagher from Swinburne University on how they’re ensuring graduates’ employability and the skillset to success in careers of the future.

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Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 

See omnystudio.com/listener for privacy information.

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.

See omnystudio.com/listener for privacy information.