In this episode of Retail Retold, host Chris Ressa speaks with Aaron Harris, Vice President of Real Estate and Construction for Dutch Bros Coffee. They discuss the unique drive-thru experience at Dutch Bros, the company's rapid expansion plans, and how they navigated the challenges of the pandemic. Aaron shares insights on the Albuquerque store's opening, the importance of market knowledge, and the lessons learned throughout his career in retail real estate.

Takeaways

• Dutch Bros Coffee operates 415 locations, all run by operating partners.
• The drive-thru model creates a unique guest experience focused on personal connection.
• Dutch Bros has never closed a store, showcasing strong operational success.
• The company is expanding into new markets, including Texas and Oklahoma.
• During the pandemic, Dutch Bros leaned into growth rather than retreating.
• The Albuquerque store opened with significant community excitement and support.
• Data analytics play a crucial role in site selection for new stores.
• The importance of persistence in securing desired retail locations is emphasized.
• Dutch Bros aims to treat every customer equally, regardless of their purchase size.
• The conversation highlights the evolving consumer behavior in the food and beverage sector.

Chapters

00:00 Introduction to Retail Retold

00:57 Meet Aaron Harris and Dutch Bros Coffee

04:05 The Unique Drive-Thru Experience

08:11 Expansion Plans and Market Insights

12:05 Navigating the Pandemic and Consumer Behavior

16:05 The Story Behind the Albuquerque Store

25:10 Lessons Learned and Retail Wisdom