In this episode of ‘Retail Retold’, host Chris Ressa and Charlie Arbing, Senior Vice President of Real Estate and Construction at Boot Barn, discuss the company’s growth trajectory, marketing strategies, and the importance of partnerships in retail real estate. He highlights the unique positioning of Boot Barn in the Western wear market and the company’s approach to customer segmentation. Charlie also shares insights from his transition from Starbucks to Boot Barn, emphasizing the value of a nimble and collaborative work environment. The discussion further explores current market trends in retail real estate and the challenges faced in development, underscoring the importance of long-term strategies and relationships with landlords.

• Boot Barn has grown from 250 to 425 stores in four years.
• The Western wear market is expanding and becoming mainstream.
• Marketing strategies have evolved to attract diverse customer segments.
• Boot Barn values partnerships with landlords and sees them as crucial for successful store openings.
• The company focuses on a long-term growth strategy rather than short-term gains.
• Current market trends show a demand for A centers over C centers.

00:00 Introduction to Boot Barn and Charlie Arbing

02:14 Boot Barn’s Growth and Market Positioning

06:47 Marketing Strategies and Customer Segmentation

10:21 Transitioning from Starbucks to Boot Barn

12:59 Partnerships and Real Estate Strategies

19:39 Current Market Trends in Retail Real Estate

25:41 Navigating Development Challenges and Future Outlook