In this episode, RETHINK Retail advisor Ricardo Belmar sits down with guests Gautham Vadakkepatt and Jeff Roster to discuss the role of academics in retail and how they are helping to create "new knowledge" for the next generation of retail innovators.

Gautham Vadakkepatt is the Assistant Professor in Marketing and the Director of the Center for Retail Transformation at the School of Business at George Mason University.

Jeff Roster is the Chairman of the Retail Advisory Board at Apptricity Corporation and the former VP of Strategy at IHL Group.

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Hosted by Ricardo Belmar

Produced by Gabriella Bock

Edited by Trenton Waller