Gen Z, the portion of the U.S. population born around 1996 through roughly 2010, makes up for 40 percent of U.S. consumers and by 2026, Generation Z will surpass millennials as the largest consumer base in the U.S.

In this episode, host Brandon Rael sat down with Andy Austin, president of The Industrious, a global design agency that specializes in creating unique in-store experiences.

Together they discuss how a well-designed, innovative customer experience can be transformative for retailers and the ways in which aligning the customer’s personal brand with the retailer’s brand can engage shoppers and build lasting relationships with the next generation of consumers.

We've got the scoop—and more—on today's episode.

Read the Industrious’ whitepaper: Gen Z and The Retail Middle Class – A Path Forward: https://wearetheindustrious.com/white-paper-genz/

- - - - - -

Hosted by Brandon Rael

Produced by Gabriella Bock

Edited by Trenton Waller